Brand-Focused UI/UX Designer & Design Strategist
Good design starts with listening. Great design starts with understanding.
I translate complexity into clarity and never compromise on quality.
Bachelor Diploma Graphic Design & Visual Communication (Paris, FR)
16+ years of innovative graphic design
10+ years of UI/UX
5+ years in iGaming sector
Currently pursuing Master's in Psychology
UX/UI Design for HBO GO Central Europe
Brand-Focused UI/UX Designer | Lead Designer for KIDS Section (3 years)
- iOS Mobile, Android Mobile, Big Screen (Apple TV, Android TV, Smart TV)
- Multi-territory localization, cross-platform consistency, user segmentation (Adult vs. Kids)
- Case Focus: Designing a secure, high-engagement interface for children across 12 territories (KIDS Section 100% Ownership)
Security & Parental Trust (UX)
The main priority was designing the Parental-Code gate, utilizing Nudge Theory principles to make the secure lock-out the default, non-intrusive flow. This design ensures maximum safety and immediate parental reassurance.
Cognitive Design for Pre-Readers (UI)
Recognizing that pre-readers rely on visual recognition over text, we utilized familiar characters for primary navigation. This reduced cognitive load, delivering an intuitive, high-contrast, and fun UI experience.
Outcome (KPI Success): The resulting Kid Section successfully met the KPI for a secure environment, leading to a demonstrable increase in dedicated Kid Profile usage and positive feedback regarding the visual clarity and ease of use.
Pages by segmentations
Landing page for HBO GO
Landing page for KIDS Section
Main page for HBO GO
Main page for KIDS Section
UI/UX Strategy for Bahigo (iGaming & Sports Betting)
UI/UX Designer | Bahigo (iGaming & Sports Betting) | 5 Years
Sign-Up Flow
Applied "Less Clicks, No Distraction" principles to the flow. The resulting minimal path design significantly lowered cognitive load and focused user attention, directly translating to maximum conversion intent.
Deposit Flow
Successfully engineered a highly performant and secure deposit flow that exceeds stringent Swiss gambling compliance standards. The design prioritizes speed and trust, utilizing industry best practices for financial security UX.
Responsive Gambling Flow
Designed a fully responsive betting experience that provides uninterrupted access and high performance across all major devices, regardless of screen size.
Brand & Consistency
Ensured all flow designs adhered strictly to the Bahigo brand guide, reinforcing brand trust and familiarity throughout critical user touchpoints.
Working in one of the world's most behaviour-driven digital industries taught me invaluable lessons about motivation, trust, decision-making and cognitive load.
Today, I see these principles as powerful tools, not for increasing conversion alone, but for designing digital experiences that genuinely support people.
Charity & Social Impact Design for MikulásGyár - Santa Factory
Pro Bono Lead Graphic Designer | Visual Communications Specialist (16 years)
- Largest Christmas Charity Event in Hungary, aiding 2 million people, mobilizing thousands of tons of donations annually.
- Visual Storytelling, Brand Trust, Design for Social Good, High-Impact Communication.
Agency Experience & Key Clients
I spent 4 years mastering my skills in a dynamic PR agency environment, delivering high-stakes materials and visual communication strategies for a portfolio of premium international brands. This experience cemented my ability to manage complex projects under pressure and align design execution with strategic PR objectives.
Key Clients
Samsung, Uber, Merck, Novartis, Emirates, IKEA, Budapest Bank, Metropolitan University Budapest, HP, Velux, Erste Bank, Lukoil, Deloitte, Generali, Budapest Airport, WebEye, The Famous Grouse
Awards & Recognition
Industry Recognition
My work has been recognized by several international and domestic industry awards:
2016: Prisma Award
Budapest (Website Design)
2015: Effie Award
Budapest (Campaign Effectiveness)
2012: IWI Award
Paris (Interactive Web Excellence)
Gallery
Endorsements & Recommendations
We have around 3 years track record. I always liked to work with her from the very beginning because she is one of the best designers I know. She is experienced, flexible, energetic and reliable.
Gabor Kopasz, Development Director of the Central European HBO
Over the past 5 years of working closely with Veronika, I have witnessed her develop into an integral and highly valued member of the team. She consistently demonstrates a harmonious and collaborative approach to work, which has significantly contributed to the overall success of our projects.
Kubra Keleşoğlu De Lima, Head of Design of Reliato LTD
I have been working with Vera for over 15 years, both in the corporate sector and on projects like the MikulásGyár (Santa’s Factory). Her ability to balance the modern and the classical, her creativity, and her professional and personal integrity are truly impressive. Her genuine interest and enthusiasm are both inspiring and reassuring to me.
Endre Zsolnai, the Founder and Head of MikulásGyár
Veronika Tamas